The Good Sponsor is a research report on the skills, habits, and behavior needed for a project sponsor or product owner to guide a project team to success. The Standish Group’s CHAOS database consistently shows that project success is dependent on the skills of the project sponsor. This book is written directly to and for the project sponsor or product owner. Project sponsors need to understand their role and improve their skills so they can be a good project sponsor. To do so, we outline the 10 attributes of a good sponsor, define the skills needed, and show how to improve them.